Cases in consumer behavior
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Cases in consumer behavior

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Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English

Subjects:

Places:

  • United States

Subjects:

  • Consumer behavior -- Case studies.,
  • Consumers -- United States -- Case studies.

Book details:

Edition Notes

Includes bibliographical references.

StatementHale N. Tongren.
Classifications
LC ClassificationsHF5415.32 .T66 1992
The Physical Object
Paginationxi, 257 p. :
Number of Pages257
ID Numbers
Open LibraryOL1551240M
ISBN 100131163442
LC Control Number91031026

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Consumer behavior case studies shows examples on consumer learning and communication strategies, implications on customer behavior as a marketing strategy, importance of product positioning strategies using various customer research. Behavioral Marketing case study clarifies what buyer wants from a business by examining consumer reviews and attitudes. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer Cited by: Genre/Form: Case studies: Additional Physical Format: Online version: Blackwell, Roger D. Cases in consumer behavior. New York, Holt, Rinehart and Winston []. Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and .

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